The Italian luxury brand Gucci has announced that it will no longer "use, promote, or advertise animal fur" in its collections. So, you won't see any more mink coats like this one on the runways.
In addition, the influential fashion house will join the Alliance Against Fur , an international coalition of dozens of animal protection organizations whose purpose is to end animal cruelty in the fur industry.
In this way, Gucci will stop using mink and kangaroo fur, among other materials, in its products. It's worth remembering that slippers made with kangaroo fur are among its signature pieces. And it's expected that they will continue to be made of synthetic leather , which represents a small victory for animal rights activists.
With her insistence on investing in sustainable and synthetic furs since the inception of her eponymous brand, Stella McCartney is a leader in this movement , though she is not the only one to have banned fur from her collections. Calvin Klein, Ralph Lauren, and Giorgio Armani, whose first fur-free collection was Fall/Winter 2016-2017, are also proponents of faux fur.
And we won't have to wait long to see the first results of Gucci's newly acquired commitment to the Alliance Against Fur. Alessandro Michele is preparing the upcoming Spring/Summer 2018 collection following this new fur-free philosophy.