For some years now, Dutch beauty has been highly valued in the fashion world . The number of top models born in the Netherlands is incredible, considering it only has 16 million inhabitants. The fashion industry adores them for their blend of natural beauty, striking features, and magnetic presence in front of the camera.
Runways and magazine covers aren't the only things they've conquered. Dutch models are also a sensation on Instagram , where they compete for visibility with major influencers in fashion, beauty, lifestyle, fitness, and even travel. For brands, these types of profiles have become a key component of any influencer marketing strategy targeting European audiences.
Beyond follower counts, these models stand out for their high engagement rates , their ability to set trends, and a very loyal audience spread across the Netherlands and the rest of the world. Choosing the right models to follow (and to collaborate with if you're a brand) is essential to ensuring a stylish feed and effective collaborations.
These are the five you should consider following if you want a good dose of Dutch beauty in your feed and, in addition, understand how their work integrates with the new wave of Dutch influencers in fashion, lifestyle, family or fitness.
Gigi Hadid (@gigihadid)
This half-Dutch model (daughter of model and television star Yolanda Hadid) has amassed no less than 23,6 million followers on Instagram. A paradigm of the charismatic model, her account has documented every step she has taken in her career to become the superstar she is today, with campaigns, editorials, and runway shows for the most exclusive brands.
On her profile, you'll find a carefully curated blend of work and personal life : runway backstage, magazine covers, family moments, travel, beauty routines, and streetwear. This mix gives her a relatable touch that aligns with the current trend in influencer marketing, where authenticity and the ability to connect with the audience are valued more than a simply perfect feed.
Her success reflects what brands look for in top Dutch influencers: an active community, diverse content (fashion, beauty, lifestyle, even motherhood), and a consistent image. Gigi fits into the model category , but her presence also makes her relevant to sectors like beauty, luxury, and lifestyle.
Doutzen Kroes (@doutzen)
A well-established figure for years, Doutzen is one of the reasons the Dutch modeling scene has reached its highest levels of prestige. She hung up her Victoria's Secret wings in 2015, although her face continues to be a money-making machine . Her contracts with cosmetics and fashion brands are every model's dream.
On Instagram, she shares beauty campaigns, editorials, and moments from her personal life, always with a carefully curated aesthetic. Her profile is a go-to resource for those seeking inspiration in healthy routines , elegant looks, and work-life balance—something that resonates with the trend among many Dutch influencers who combine professional content with a relatable and authentic style.
For brands, Doutzen represents the perfect high-end influencer : a global audience, a solid image, and an impeccable track record. She fits seamlessly into both luxury campaigns and social awareness projects, another increasingly common type of content for prominent Dutch influencers.
Romee Strijd (@romeestrijd)
At just 21 years old, Romee can already boast of having walked the runway for Victoria's Secret (twice), as well as on the world's most prestigious catwalks (Paris, New York, Milan). Versatile and with a smile that could melt ice , her number of followers has skyrocketed to a remarkable 2,2 million, mirroring the success of her career.
Her Instagram is a perfect example of how a Dutch model can become a global influencer : she shares fashion shows, photoshoots, gym routines, travels, and everyday moments. This approach aligns her with other Dutch Instagram personalities who are successful in niches like fitness, health, and lifestyle, demonstrating that the public wants to see both the glamour and the hard work behind it.
Furthermore, Romee fits into the category of influencers who offer brands highly visual content, ideal for fashion, beauty, and travel campaigns . Her posts align with the trend of an aesthetic yet natural feed, key to maintaining stable engagement rates and a genuine community.
Bregje Heinen (@bregjeheinen)
If she's blonde, has light eyes, and her name is hard to pronounce, she's probably Dutch. A New Yorker by choice, the stunning Bregje is approaching half a million followers and has become one of the most recognizable faces of the Dutch school in international editorials.
Her account blends photos from fashion campaigns, urban moments in New York, and a very personal glimpse into her daily life. For users seeking inspiration in real-life looks while also getting a behind-the-scenes look at photoshoots and runway shows, Bregje offers highly engaging content with a modern and cosmopolitan aesthetic.
Within the universe of Dutch influencers, she fits into the fashion and lifestyle category , an increasingly competitive segment but one in which professional models continue to have a lot of strength thanks to their experience and access to the best productions.
Imaan Hammam (@immanhammam)
Of Moroccan and Egyptian descent, Imaan breaks the mold of the Dutch model… and that's not all she breaks. She's one of the most striking models on the catwalk. A panther with a magnetic face, a regular on the runways of Milan, Paris, and New York. And the best is yet to come, as she's also very young.
Her Instagram reflects that strength: high-impact editorials, campaigns for luxury brands, and a constant presence at major fashion weeks. But there's also room for personal moments, empowering messages, and references to her cultural roots—something highly valued by an audience that seeks diversity and authenticity in the profiles they follow.
Imaan is situated at the intersection of modeling, art, and culture, and is a good example of how the new generations of Dutch influencers no longer limit themselves to posing, but build a personal narrative around their image, connecting with very different audiences.
Alongside these five models, a wide array of Instagram influencers has emerged in the Netherlands, covering topics such as family, fitness, travel, photography, humor, and design . Profiles like Enzo Knol (family and lifestyle), Noah Altink (men's fashion and grooming), Jade Anna (fashion and beauty), Kalvijn (relationships and lifestyle), and creators like Anna Nooshin, Juultje Tieleman, and Nina Warink demonstrate that the country is a veritable breeding ground for digital talent, perfectly complementing the world of top Dutch models.
For brands looking to collaborate with famous Dutch models on Instagram or other influencers from the country, the key lies in analyzing not only the number of followers but also their engagement rate , the authenticity of their community, and the thematic affinity with the brand. Specific tools for measuring interaction and detecting fake followers help ensure effective collaborations, building campaigns that combine aspirational imagery with relatable messages.
Following these Dutch models on Instagram is a quick way to keep your feed full of fashion and beauty inspiration , but also to understand how influencer marketing works in the Netherlands: highly visual strategies, engaged communities, and profiles that blend glamour, real life, and a very personal touch that captivates.