If you love taking care of your skin but don't want to spend a fortune on imported products, get ready because Mercadona has made a splash. The supermarket chain has launched a line of products inspired by Korean beauty philosophy that are leaving users speechless, making advanced facial care accessible to everyone without breaking the bank.
The move is brilliant: they've noticed that many people are looking for those innovative ingredients from Asia, but are put off by the prices of premium brands. That's why they've created a range that emulates layered skincare , allowing a complete routine to cost less than €15, compared to the €150 a genuinely imported version might cost.
The K-Beauty phenomenon adapted to the supermarket
The success of this trend is no accident. We're living in a time when skinimalism , that blend of skincare and minimalism, has taken hold. It's no longer about taking ten complicated steps, but about focusing on four fundamental pillars: a deep double cleanse, applying a toner, powerful hydration, and, of course, daily sun protection.
This democratization of beauty has led many people, especially women between 25 and 45, to turn their backs on traditional pharmacy brands . The reason is simple: Mercadona offers active ingredients like niacinamide and fermented rice at ridiculously low prices, forcing traditional laboratories to rethink their profit margins while sales of facial treatments in the chain skyrocket by 300%.
Analysis of Deliplus' star products
For those seeking real results, the key lies in product selection. One of the standout products is the Hydrating and Oxygenating Facial Essence from the Prevent Age Skin line. This product, presented in microcapsule format, acts as a bridge between toner and serum, providing incredible elasticity to the face thanks to ingredients like betaine, glycerin, and vitamin E.
When it comes to cleansing, the Detox and Brightening Stick Face Mask has gone viral on TikTok. It's a super practical product that uses kaolin (white clay) and jojoba oil to purify pores and restore the skin's natural glow in just five minutes. It proves that you can have an innovative and effective product for a mere €3,50.
As for intensive treatment, the anti-aging serum with 5% niacinamide is what really does the dirty work. This active ingredient penetrates deeply into the epidermis and is estimated to reduce fine lines by 23% after one month of use. To complete the routine, the moisturizer with SPF 30 combines physical and chemical filters, adhering to the Korean standard where sun protection is a sacred principle.
How to apply the routine to avoid wasting money
It's not enough to just buy the bottles; how you apply them makes all the difference. A very common mistake is not respecting the 30-second absorption rule between each layer. If you apply the serum immediately after the toner without waiting, the product won't penetrate as effectively, and you'll be wasting the active ingredient.
Furthermore, it's essential to follow the logical order: first, the cleansing essence with vitamin C to remove impurities, followed by the hyaluronic acid and rice toner to prepare the skin, then the concentrated serum, and finally the protective cream. This process ensures that the skin absorbs the nutrients sequentially and efficiently.
The future of low-cost skincare in Spain
The price war has just begun. While Mercadona plans to expand its product range with propolis masks and pure vitamin C serums , other chains like Alcampo and Carrefour are already making moves to avoid falling behind. This indicates that we are entering an era of democratized cosmetics , where effectiveness no longer depends on expensive packaging or shipping from Seoul.
Even the original Korean brands are reacting, considering launching smaller, more affordable formats to avoid losing the European market. Ultimately, the consumer wins, as we now have the option of choosing between the luxury of imported products or smart, inexpensive solutions that perform the same dermatological function.
The arrival of these Asian-inspired ranges has transformed supermarket perfumeries into advanced skincare centers. By combining powerful ingredients like niacinamide and hyaluronic acid with extremely competitive prices, they have made skin health accessible to everyone, displacing traditional brands and establishing a new standard of effective beauty based on prevention and consistent care.