The US 24-hour gym chain Anytime Fitness will boost its presence in Spain with a new series of openings concentrated in some of the country's most dynamic markets. The company, operating on the Iberian Peninsula under the Anytime Fitness Iberia brand, aims to strengthen its club network in the first half of the year, with an eye toward consolidating its growth plan through 2026.
According to the brand's roadmap, at least five new centers will open before the end of June . These openings will be located in three key regions for the brand: Catalonia, Galicia, and the Community of Madrid. With this move, the company aims to expand its reach, attract new franchisees and investors, and bring its technology-based, personalized fitness offering to more neighborhoods and towns.
Expansion plan for the first half of the year
The planned new openings are part of a sustained growth plan that the chain has been implementing in the Spanish market after closing a particularly successful year. Anytime Fitness Iberia faces the coming months with the aim of strengthening its presence in locations where it already operates and, at the same time, introducing new communities to its convenience club model, open 365 days a year.
Between now and the end of June, the brand plans to add at least five more clubs to its current network , moving closer to its goal of exceeding sixty operating gyms in Spain and a membership base of over 60.000 by 2026. While the company has not publicly disclosed the exact location of each center, it has confirmed that the projects will be phased in over time, with openings taking place gradually throughout the first half of the year.
The planning responds both to the growing demand for personalized training programs and to the interest the business model is generating among franchisees and investors. The brand emphasizes that it's not just about adding square footage, but about opening in locations with real potential to integrate the club into the local community.
The company emphasizes that each project undergoes a thorough analysis of the area , assessing factors such as population density, existing sports facilities, consumer habits, accessibility, and the presence of complementary services. The goal is to ensure that each new club is viable in the medium and long term and provides added value to local residents.
Catalonia, one of the brand's historical axes
Catalonia will continue to be one of the key pillars of Anytime Fitness' growth in Spain . The region, which has already become one of the most important for the brand since its arrival in the country in 2012, will once again account for some of the new openings planned for the first half of the year.
The company plans to open new gyms in various locations throughout the province of Barcelona and is also considering an opening in Girona, thus expanding its reach within Catalonia. Some of these openings will be driven by franchisees who already manage other clubs in the chain and have decided to invest in the brand again.
This growth is a response to the high level of competition in the Catalan market, where differentiation has become key to attracting and retaining members . Anytime Fitness Iberia's operations management points out that their focus on customer proximity, technology applied to training tracking, and more personalized service allow the brand to continue gaining ground in a very demanding environment.
The Catalan network has established itself as a natural testing ground for services, digital tools, and new approaches to customer support. The positive results in member loyalty and satisfaction have encouraged the chain to continue investing in this region as the spearhead of its strategy on the Iberian Peninsula.
Entry into Galicia and focus on the northwest of the Iberian Peninsula
One of the most significant steps in this expansion plan will be the arrival of Anytime Fitness in Galicia , a region where the brand has not previously had a presence. The planned opening in this region will mark the chain's debut in the northwest of the Iberian Peninsula, an area the company considers to have significant growth potential in terms of organized fitness offerings.
The brand sees Galicia as a market with growing demand for more personalized training models that combine technology, professional guidance, and flexible scheduling. Their entry into this region is not seen as an isolated move, but rather as the first step in a broader strategy to strengthen their presence in northern Spain.
The new Galician club will adhere to the brand's usual standards in terms of equipment, services, and user experience . The 24/7 model, access via digital systems, controlled capacity to avoid overcrowding, and the presence of coaches who use technological tools to measure progress are among the key elements of the proposal.
With this launch, Anytime Fitness Iberia aims to open up to new types of members who are looking for convenient solutions, close to their home or workplace , and who value being able to train at very flexible times without sacrificing professional support.
Boost in the Community of Madrid and first corporate club in the capital
The Community of Madrid will remain another strategic hub for expansion . The Madrid market, one of the most competitive and dynamic in Spain in the fitness sector, will continue to add more of the brand's centers, with a significant new development: the opening of Anytime Fitness Iberia's first corporate club in the capital.
This new gym, managed directly by the company and not through a franchise, will serve as a benchmark for testing initiatives, piloting new services, and strengthening the brand's image in a high-visibility environment. The chain's direct presence in Madrid will also allow for closer contact with partners, teams, and potential future investors.
In addition to this corporate center, the brand will continue to drive expansion through franchisees in various municipalities in the Madrid region , aiming to increase its presence in neighborhoods and towns where it sees potential for new projects. The combination of company-owned stores and franchises is envisioned as a way to gain flexibility and responsiveness to market changes.
In this context, the company emphasizes that maintaining the consistency of the model and the quality of service is a priority, regardless of who is in charge of each club. Procedures, member service standards, and technological tools are applied uniformly across the entire network.
Business model: technology, personalization and proximity
Anytime Fitness Iberia's growth is based on a business model that combines convenience, digitalization, and continuous support . All clubs are designed as centers with virtually 24/7 access, offering members the possibility of training 365 days a year thanks to automated entry and access control systems.
The chain has been integrating various technological solutions that allow it to measure effort, monitor progress, and adapt training programs to each individual's needs. Collaboration with partners specializing in body analysis and performance tracking, as well as the use of connected devices and platforms, has become a central element of its offering.
Alongside technology, the brand emphasizes the importance of its team and personalized customer service . The goal is for every user, regardless of their experience level, to feel supported from day one and have a plan tailored to their individual circumstances, objectives, and lifestyle.
The design of the clubs also aims to offer well-maintained, functional environments without a feeling of overcrowding , something the brand considers key to building customer loyalty. Spaces organized by zones, updated equipment, and an atmosphere that facilitates concentration complete a concept that seeks to differentiate itself from other, more general formats.
2026 Target: More than 60 clubs and 60.000 members in Spain
The openings planned for the first half of the year are part of a medium-term plan with 2026 as the chain's key target date. Anytime Fitness Iberia has set itself the goal of exceeding 60 operating clubs in Spain in the coming years and reaching, or even surpassing, 60.000 members.
Currently, the brand has over fifty gyms spread across different autonomous communities , open every day of the year and with a model based on convenience and flexible hours. Strengthening its presence in regions like Catalonia and Madrid, along with its entry into Galicia and new locations that may be added from the second half of the year onwards, will be key to reaching these figures.
The company anticipates that, once the first half of the year's opening schedule is complete, a steady pace of new projects will be maintained in various parts of the country . Some of these initiatives will be developed in cities where the brand already has a presence, with the aim of expanding coverage in specific neighborhoods, while others will be located in areas where it does not yet operate.
Anytime Fitness Iberia's management emphasizes that their ambition to grow is accompanied by a clear commitment to maintaining the consistency of their business model . Their priority, they state, is to continue building upon the foundation that has allowed them to grow so far: a committed community of members and a network of franchisees and teams who believe in the project.
Economic impact, employment and relationship with the local environment
Each new club opening represents a significant investment in facility renovations, equipment, and technology , as well as hiring staff for daily operations, member services, and training. The brand emphasizes that these openings contribute to boosting the local economies of the neighborhoods and municipalities where they are located.
The company maintains a clear commitment to integrating its clubs into the social fabric of each area , striving to make them meeting points for residents, employees of nearby businesses, and groups seeking to improve their lifestyles. To this end, collaboration with local businesses and participation in local initiatives related to sports and health are encouraged.
In addition to its standard gym services, the brand will continue to promote corporate partnerships and tailored programs for companies and organizations , with the aim of bringing physical exercise into the workplace and helping to improve employee well-being. These programs are complemented by specific initiatives, workshops, and activities designed to promote active lifestyles.
The chain believes the project's strength lies in the community that has developed around its clubs , comprised of members, franchisees, and teams who share a similar vision of fitness as a tool for long-term health. This internal support, they point out, is what makes it possible to continue planning new openings with a view to long-term sustainability.
With this schedule of openings in Galicia, Madrid and Catalonia, Anytime Fitness Iberia consolidates a strategy that combines territorial growth, a commitment to technology and a clear focus on the member experience, in a context in which the fitness sector in Spain continues to professionalize and raise the bar of the available offer.
